Social commerce has become a part of social media user’s daily life. The convenience of shopping through social media makes social commerce more popular from time to time.
Social commerce started to emerge in Indonesia and South East Asia with various services and products. Generally, the products sold on social media are designed to cater to a particular market according to the social media’s user characteristics and age, such as Gen Z and Millennials on Instagram and teenagers on TikTok.
As the name suggests, social commerce is a transaction feature on social media platforms. The user may interact with other users through social media while seeking desired products.
Now let’s take a peek at the lists of social commerce startups in Indonesia and South East Asia.
Also read: What is Social Commerce? The Definition and Advantages
1. Evermos
Evermos social commerce
Evermos is a social commerce for resellers that offers various Islamic products in Indonesia. Evermos claims to collaborate with top trusted brands and build the most effective channels for resellers to sell many Islamic products.
The name Evermos is an abbreviation of Everyday Need for Every Moslem, and its vision and mission are to help small business owners compete with more prominent companies.
Ghufron Mustaqim and his friends developed Evermos in 2018 and built two new business units at the beginning of 2022, Everpro and Mofasa. Everpro provides a start-to-end service for online business owners to expand their market, manage orders, and send packages through an integrated system.
Mofasa is a platform for business owners to develop their sales strategy through an integrated and digitized agent and reseller management system.
2. Aemi
Aemi social commerce
Aemi is a Vietnam-based B2B social commerce startup. They focus on empowering small sellers or SMEs utilizing social media to maximize profit. Aemi helps sellers to sort products, create an inventory, and provide the right marketing tools.
The Aemi platform is relatively new. It was established on April 2022. But in three months after its launch, Aemi succeed in gathering more than a thousand merchants, including big brands such as La Roche-Posay, Paula’s Choice, and Skin1004
At this time, Aemi focuses on beauty and health products while helping sellers develop and expand their businesses. Now Aemi plans to expand its operations to South East Asia, where social commerce owns a considerable portion of the e-commerce transactions.
Also read: 9 Type of Startups in Indonesia
3. Raena
Raena social commerce
Raena is a social commerce platform that specializes in beauty products dropship. Established by Sreejita Deb in 2018, Raena was first named The Creator Co and finally changed to Raena in 2019.
Since the beginning, Raena has targeted the Indonesian market. One of Raena’s considerations was based on the number of Indonesian women on the Instagram platform.
At first, Raena develops its original brand with the help of influencers. But now, Raena focuses more on providing beauty and skincare products from South Korea, Indonesia, Japan, and the US for resellers in Indonesia. The resellers are primarily students and stay-at-home mothers looking for extra income.
Raena offers a solution for retail resellers’ three main problems: providing more brand access, competitive prices, and more accessible product distribution.
4. Super
Super social commerce
Super is an Indonesian-based social commerce focusing on recruiting agents and resellers in Indonesia’s remote areas. In January 2022, Super successfully created wide reseller networks to distribute groceries and consumer goods in 28 cities in East Java and South Sulawesi.
Established by Steven Wongsoredjo, Aplikasi Super has achieved ISO 9001:2015 certification. The certification acknowledges Super’s good management quality. Super’s vision and mission are to build low-budget logistic networks and facilitate communication between agents and buyers through social media platforms such as Instagram, Facebook, and Whatsapp.
Super claims to have a vast agent network distributing groceries and consumer goods in second-tier and third-tier cities. The company dreams of empowering youth in remote areas to be independent entrepreneurs by being a Super Agen. Super also helps communities in remote areas to get their hands on more affordable consumer goods.
Also read: The Types of Business That You Should Know
5. Credimart
Credimart social commerce
Credimart is a digital platform created by Credibook to connect small shops with suitable suppliers. Vice versa, suppliers may also seek customers through Credimart. Until June 2022, Credimart will be available in 40 cities in Indonesia and has expanded its reach to Bali and Nusa Tenggara.
Credimart provides three main supports to empower conventional grocery stores. They provide digital capacity to help traditional stores maintain orders and manage stocks, help acquire new retail customers online, and offer the convenience of wholesale shopping through logistics support, product pick-up and delivery from the wholesaler to the retailers, and payment flexibility.
Those are several social commerce companies in Indonesia and South East Asia. There are several types of social commerce. Some operate in the health and beauty industry, and others focus on distributing consumer goods in remote areas. Have you ever heard of or used the service of the social commerce companies mentioned above?
