Jakarta, Indonesia – Hangry, Indonesia’s largest multi-brand virtual restaurant, announced today that it has raised a total of US$10.5 million in its Series A5 funding round, led by Alpha JWC Ventures. Since opening its first outlet on 19 November 2019, Hangry has expanded into 18 brands and 117 outlets across Indonesia, supported by a strong operations team and crew members nationwide.
Funds raised from this round will be directed toward expanding Hangry’s operational footprint and increasing production efficiency. The company will also upgrade kitchen infrastructure and equipment, allowing existing outlets to serve higher volume with improved consistency.
Changing Consumer Preferences in Indonesia
Consumers—especially millennials and Gen Z—are showing a clear shift in dining habits, moving toward local brands that offer the same quality and reliability as multinational chains, but at more accessible price points. Among these, chicken has emerged as Indonesia’s most popular and competitive category, accounting for over 20 percent of total online brands in food delivery platforms. Local brands like Hangry are leading this shift by offering flavors that reflect everyday Indonesian tastes.
Seventeen of Hangry’s 18 brands are chicken-based, spanning both local and international-style fried chicken concepts, while its sole non-chicken brand, Dari Pada, focuses on coffee and beverages. Its flagship brands: Moon Chicken, Ayam Mak Dura, and Ayam Koplo, have become key growth drivers, appealing to consumers through a mix of local flavor, affordability, and consistency. This approach has propelled Hangry among Indonesia’s top-ranked food delivery operators across GrabFood, GoFood, and ShopeeFood.
Amid tighter household budgets and a shrinking middle class, affordable comfort foods like chicken have become even more essential: both as everyday meals and small indulgences that bring a sense of familiarity and joy. Hangry’s portfolio continues to resonate strongly with these consumers, offering quality and variety at prices starting around US$1.
A Scalable, Operations-Led Business Model
Hangry’s kitchens are designed for volume and efficiency. Each outlet houses multiple brands under a single workflow, effectively operating as a multi-brand assembly line. This model allows Hangry to produce over 1,000 portions per day per outlet, achieving manufacturing-like productivity while maintaining consistent quality and low operational costs.
Beyond efficiency, the company invests heavily in product innovation to maintain consistency and consumer satisfaction. Brands under Hangry have undergone multiple recipe refinements and process upgrades to enhance flavor and texture.
“Indonesian consumers today expect both quality and affordability, and that’s exactly the gap Hangry fills,” said Abraham Viktor, Founder and CEO of Hangry. “Our multi-brand kitchens allow us to serve every order efficiently while keeping prices accessible.”
This fundraise marks another milestone in Hangry’s partnership with Alpha JWC Ventures, which has supported the company since its early stages.
“Hangry has demonstrated great execution in building a scalable, operations-driven F&B platform,” said Chandra Tjan, Co-Founder & General Partner at Alpha JWC Ventures. “Their deep understanding of Indonesian consumers positions them strongly to become a leader in the next growth phase in the region.”
As one of the top 10 food companies across all major delivery platforms, Hangry continues to strengthen its presence across Sumatra, Kalimantan, Java, and Bali through its multi-brand strategy. Building on its growing domestic presence, Hangry has also begun laying the groundwork for international expansion, with Malaysia as its first overseas market.
