Crisis Management Plan, Is It Important for Startups?

Apr 7, 2023
Manajemen krisis perusahaan

Crisis management plan is important for any company, including startups. Here is the explanations.

Every company will have the possibility to face any crisis at any time. Therefore, one of the most important ways to solve this issue is crisis management. However, not many companies are aware of crisis management plans and strategies. 

But, this is very important to understand and apply whenever a problem is coming into the company.

To help giving an overview relate to this matter, the following paragraphs will help to bring some idea about crisis management. Including a suitable crisis management plan and crisis management strategies for a company. For more information, see the following paragraphs for the explanations.

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What is Crisis Management?

Crisis management plan illustration

Crisis management plan illustration (source: Freepik)

The first is to know the understanding of crisis management in general. Crisis management is an activity to analyze and manage potential major problems that can threaten the company or business. Especially in companies that generally have just started their business line, usually it has the prospect of experiencing a sudden adverse thing.

Therefore, many companies try to properly seek what is the negative potential that may occur to the company in the future. So that this negative risk can be avoided and as much as possible turned into a positive thing. 

This is where the role of doing crisis management in the companies, especially at the beginning of managing the company.

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Crisis Management Plan

Deal with a good crisis management solution, it will connect to a suitable crisis management plan. Without a proper plan, then the management of the crisis will not be a success. 

Therefore, the first necessary thing to perform as part of crisis management is the plan. Normally, according to the kind of crisis, there will be several plans to apply. First is the suitable plan to avoid crisis during pre-crisis, then a suitable plan to manage the crisis, and last the plan from after the crisis.

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Crisis Management Strategies

Crisis management plan illustration

Crisis management plan illustration (source: Freepik)

Certainly, in carrying out management activities against this crisis several main strategies can be applied. Generally, these strategies for crisis management include a variety of things that can be applied to various divisions within the company. For example, crisis management in customer service, crisis management in the company operations, and so on.

Furthermore, in general the strategy will be divided into three stages. It depends on the crisis conditions faced by the company. 

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First is to face the pre-crisis, then face the crisis response, and face the post-crisis. Each of these stages requires a different strategy to achieve the desired result. And the most important thing is to ensure that the way out given can make the company free from the risk of the crisis which happens.

Those all the information about what is crisis management, how crisis management plans can help a company to succeed, and how crisis management strategies work well in companies. 

With the understanding and the information above, then a company will easier to apply suitable crisis management. So that in the future, the company will grow well and gain many advantages as expected.